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PRESS RELEASE! FOR IMMEDIATE RELEASE

April 30, 2007
Contact: Marcela Farah Guerra
(281) 360-8205
mfarah@keynegotiations.com


Metroplex author submits proposal to promote sustainable development to war-ravaged Lebanon by teaching best business practices derived from ancient Phoenician heritage. The American University in Beirut (AUB) Task Force on Reconstruction and Community Service (TFRCS) is coordinating disbursement of funds from various donors to aid in local reconstruction and relief efforts. Dr. Habib Chamoun-Nicolás is proposing a series of workshops to community and business leaders based upon principles outlined in his new book, co-authored with researcher and historian, Dr. R. D. Hazlett, entitled Negotiate Like a Phoenician.

According to Dr. Chamoun-Nicolás, "I coined a term to describe a business practice found to be common in a number of highly successful negotiations only to find that the same business leveraging approach was masterfully displayed within my own heritage by the ancient Phoenicians, Master Traders of the Sea." Dr. Hazlett elaborates, "Everyone knows of the celebrated gift to society by the Phoenicians - the alphabet, but few recognize the Phoenicians for their business model. In a hostile region where the fall of nations was commonplace, Phoenician culture survived due to its perceived value by business clients. Similar political conditions exist today, and there is much wisdom to be gleaned from the past within this historically rich culture." Dr. Chamoun-Nicolás adds, "We think of our society as being so technologically and intellectually advanced, but it is astounding the degree to which ancient Phoenician business practice is relevant today. I desire the opportunity to revive that entrepreneurial spirit in the people of Lebanon."


 
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